Claims and substantiation

Green Claims Evidence Checker

Review environmental marketing claims for practical substantiation risk before customers, regulators, or competitors ask for evidence.

For teams using language such as sustainable, carbon neutral, low carbon, net zero, recyclable, or eco-friendly.

Coverage

What this checker looks for

01

Whether claims are specific enough to support

02

Whether evidence is current, accessible, and claim-specific

03

Whether offset, carbon-neutral, or net-zero language needs extra care

04

Which website, packaging, sales, or product evidence should be gathered

Method and limits

Fast triage, not formal advice.

ClearerWeb uses practical exposure signals to prioritise the areas worth checking first. It is designed to help you prepare evidence, improve buyer responses, and decide where specialist review is needed. It does not replace legal advice, assurance, or a full threshold assessment.

Further reading

Useful Planet Brief guides